Conflict occurs when two or more people believe that what each wants is incompatible with what the other wants. Conflict is likely to increase in times of change. It is an important human process which can often lead to constructive and creative results. Conflict makes it necessary to search for new approaches. Better ideas are often produced through conflict situations. Conflict can be managed to maximize creative outcomes and minimize destructive ones. How to manage conflict: The key is effective communication. This requires special attention to your manner of talking and listening.